Malcriada

Brand direction, illustration and lettering for MALCRIADA Barra y Cocina — a bar and kitchen in Zona 4, Guatemala City, built around appetite, heat and the kind of night that starts with one drink and ends much later.

The identity takes cantina culture as raw material: hand-painted signage, tiled walls, folding chairs, steel plates. Everything is treated as a surface for lettering, so the brand lives in the space itself rather than sitting on top of it.

The system is built on a custom lettering family — a bold display wordmark, a loose script for slogans, and a set of stars and rules that hold everything together. Red, yellow, pink, lime and turquoise carry the volume; illustration carries the attitude.

Applied across walls, mirrors, glassware, aprons, uniforms, tote bags, menus and tabletops, each piece reads as its own artifact while staying unmistakably part of the same voice: loud, warm and openly indulgent.

LA PURA SABROSURA