← Index03 / 06
BRANDING · 2022 · Guatemala
Plaza Siete
Statement
Brand direction for Plaza Siete — a system grounded in place and rendered with proportion and restraint.
Client
Plaza Siete
Year
2022
Discipline
Brand Direction
Location
Guatemala
[01] Context
A destination requiring an identity that could hold its own across architecture, signage, and digital surfaces.
[02] System
Typography, color, and spatial language tuned to read as one coherent voice.
[03] Outcome
A brand that behaves like the place it represents — measured, exact, present.
Next Project04 / 06
El Portal x Quezalteca
ILLUSTRATION · 2025