← Index03 / 06
BRANDING · 2025 · Guatemala
Malasaña
Statement
Naming, brand direction, and social media for Malasaña — an identity built on character, craft, and presence.
Client
Malasaña
Year
2025
Discipline
Naming, Brand Direction, Social Media
Location
Guatemala
[01] Naming
A name with personality and weight — distinctive, memorable, ownable.
[02] System
Brand direction extended into a social media language that performs across every surface.
[03] Outcome
An identity that lives as one continuous, expressive voice.
Next Project04 / 06
El Portal x Quezalteca
ILLUSTRATION · 2025