Malasaña

Statement

Naming, brand direction, and social media for Malasaña — an identity built on character, craft, and presence.

Client

Malasaña

Year

2025

Discipline

Naming, Brand Direction, Social Media

Location

Guatemala

[01] Naming

A name with personality and weight — distinctive, memorable, ownable.

[02] System

Brand direction extended into a social media language that performs across every surface.

[03] Outcome

An identity that lives as one continuous, expressive voice.

The Good Co.