The Good Co.

Naming, brand design, packaging, social media and storytelling for The Good Co. — a healthy food concept that steps away from the cold, almost clinical tone of the category.

We bet on something modern, fun and close. That is how Goodie was born: the brand character, a four-leaf clover, the ultimate symbol of good luck, giving life to a brand with plenty of personality and all things good.

We created a flexible universe — easy to apply, modern and very good. Goodie leads the system across packaging, cups, bowls, bags, stickers, apparel and menus, always with the same smile.

Bold type, lime green, sky blue and deep berry build an appetite-driven world that feels warm and human instead of sterile, and reads instantly on social media and in store.

TODO GOOD, TODO BUENO