Mica

Statement

Naming and brand direction for Mica — an identity built on craft, restraint, and contemporary edge.

Client

Mica

Year

2025

Discipline

Naming & Brand Direction

Location

Guatemala

[01] Context

A new brand seeking a name and a visual posture that could carry across surfaces with quiet confidence.

[02] Approach

We built the name first, then the system — typography, mark, and tone calibrated to a single intent.

[03] Outcome

An identity that reads as singular and unmistakably its own.

Direction

BRONCO

Year

2025

Melo